Privacy Policy

Last updated: 12 August 2026

At J.W. Walters, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect information when you visit our website or contact us.

1. Who we are

J.W. Walters is a traditional butchers and bakers based in Stoke-on-Trent.

For the purposes of UK data protection law, J.W. Walters is responsible for the personal information collected through this website.

If you have any questions about how we use your information, please contact us using the contact details provided on our website.

2. Information we collect

We may collect personal information that you voluntarily provide when using our website, including when you contact us through our contact form.

This may include:

• Your name
• Your email address
• Your telephone number, if you choose to provide it
• The contents of your message
• Any other information you choose to provide in your enquiry

We may also collect limited technical information automatically when you visit our website, including information about your device, browser and how you interact with the website.

3. Contact form

Our website uses the Divi Contact Form Module to allow visitors to contact us.

When you submit an enquiry through the contact form, the information you provide is sent to the email address configured for the form so that we can respond to your enquiry. Divi’s documentation confirms that form submissions are emailed to the website owner’s configured email address.

We use this information to respond to your enquiry and, where appropriate, to provide information about our products and services.

Please do not submit sensitive personal information through the contact form.

4. How we use your information

We may use your personal information to:

• Respond to enquiries
• Provide information about our products and services
• Deal with customer questions and requests
• Improve our website and services
• Maintain website security
• Meet our legal and regulatory obligations

We will only use your personal information where we have a lawful basis to do so under applicable UK data protection law.

5. Website analytics – Jetpack Stats

We use Jetpack Stats, provided by Automattic, to understand how visitors use our website and to help us improve its content and performance.

Jetpack Stats may collect information including:

• IP address
• Browser and device information
• Visiting URL
• Referring URL
• Date and time of the visit
• Browser language
• Country
• Pages and posts viewed
• Outbound link clicks
• Search engine terms

This information is used to provide aggregated website statistics. We cannot use Jetpack Stats to identify individual visitors from the statistics available to us. Automattic states that identifiable Stats logs are retained for 28 days and are used to provide the Stats service.

Jetpack also provides an option for website owners to configure Stats to respect a visitor’s Do Not Track (DNT) preference.

6. Cookies

Our website may use cookies and similar technologies that are necessary for the website to function and to provide analytics through Jetpack Stats.

Jetpack’s documentation identifies cookies and other tracking technologies used by its services. The Stats feature itself may set an administrative cookie in certain circumstances, while other Jetpack features may use additional cookies depending on which features are enabled on the website.

You can control cookies through your browser settings. Blocking or deleting cookies may affect the way some websites function.

7. Third-party services

Our website is built using WordPress and the Divi theme from Elegant Themes.

We use third-party services to help operate and maintain the website, including:

• WordPress – website content management system
• Divi by Elegant Themes – website design and contact form functionality
• Jetpack Stats by Automattic – website analytics
• Our website hosting and email providers

These providers may process information as necessary to provide their services.

8. Sharing your information

We do not sell, rent or trade your personal information.

We may share personal information with trusted service providers where this is necessary to operate our website, manage our communications or provide services to you.

We may also disclose information where required by law or where necessary to protect our legal rights, property or the safety of others.

9. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Information submitted through our contact form may be retained in our email records for as long as reasonably necessary to deal with your enquiry and for legitimate business or legal purposes.

We may retain certain information for longer where we are legally required to do so.

Jetpack Stats data containing identifiable information is retained by Automattic for 28 days in accordance with Jetpack’s stated retention period.

10. Your rights

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict how we use your information in certain circumstances
• Object to certain uses of your personal information
• Request a copy of certain personal information in a portable format

If you would like to exercise any of these rights, please contact us.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled incorrectly.

11. Data security

We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

12. Children’s privacy

Our website is not specifically directed at children and we do not knowingly collect personal information from children.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

Any updates will be published on this page with a revised “Last updated” date.

14. Contact us

If you have any questions about this Privacy Policy or how J.W. Walters handles your personal information, please contact us using the contact details provided on our website.